Module 7: Repurposing Your Blog Posts For Multiple Passive Income

Repurposing Your Blog Posts For Multiple Passive Income
Up to this point, we have covered several ways to make money directly from your blog.

However, can you make money outside of your blog, using the same content you have created for your blog on other platforms?

Yes, you can! The possibilities are immense, and in this section, you will learn how to repurpose your blog's content for other platforms, thereby creating even more passive income for yourself.

Repurposing blog posts

What is Content Repurposing?

Content(blog post) repurposing means working on all or certain parts of a blog post, making it compatible with a different platform. It also often requires changing the format of the blog post: changing texts to speech.

You can recycle a blog post to upload on Youtube as a video, as Carousels on Instagram, or paste the entire content word-for-word as a LinkedIn post. It all depends on you!

Some of your target audience source information from other platforms apart from blogs. Some prefer to browse information on Youtube, some prefer to listen to podcasts, and some spend most of their time on different social media platforms,

In essence, repurposing your content to match different platforms increases your reach. But more importantly, you can monetize your content on these platforms.

What Type of Blog Posts Can You Re-purpose?

Not all blog posts can be repurposed. If you published a review on "iPhones latest gadgets in 2024", the information in the post would be useless by this time next year.

The best posts for repurposing are "evergreen posts."

Evergreen posts possess an informational value that an audience will always need. From the above example, an evergreen post can be "How to maintain iPhone gadgets" The knowledge of how to maintain electronic gadgets properly will always be needed.

Hence, most of the content in your blog should be evergreen. The exception to these are news blogs.

Other types of blog posts to consider for a Youtube video include:

  • Listicles
  • Reviews
  • How To Repurpose And Monetize Your Blog Posts On Youtube

    YouTube is an online video-sharing platform and the second-largest search engine after Google. YouTube—boasts more than 2 billion active users per month—is the biggest online social media platform, second to Instagram.

    Youtube boasts more than 122 million active users per day.

    The numbers quoted above are staggering; one can only imagine the reach you can get with your content on Youtube.

    Youtube's stats are impressive. However, what makes it a blogger's favorite is that there are several ways to monetize content on it, much like Google!

    How to change your blog post to videos 

    Once, creating Youtube videos required high-level skills and a couple of gadgets and equipment.

    Today, solutions are available for you to exploit to create Youtube videos, and the skill required is easy to learn, thanks to tens of online software and many more being developed.

    Below are way to convert your blog post to Youtube videos.

    Use AI tools

    With modern AI video tools, you can immediately create Youtube videos from your posts. With these tools, you can convert your blog posts into a script, generate voice-over from the script, arrange stock videos and images to create your video, and combine everything to form a YouTube video. The top AI tools you should consider are:

    However, videos created with AI tools can sometimes lack the human element needed for some niches. Also, the quality of your video depends mainly on the AI tool's capability.

    Hire A Freelancer

    Some freelancers offer Youtube video creation as a service. They are professional voice-over artists, scriptwriters, and video editors who can help you create excellent Youtube videos. You can hire some of the best freelancers on:

    • Upwork
    • Fiverr
    • Freelancer

    One of the most significant disadvantages of hiring freelancers is that sustaining them is very expensive. You must pay 2 or 3 freelancers for every video you create. This is only a feasible option if you have the funds.

    Do it Yourself

    Creating your Youtube video by yourself is always an option. Even if you lack the required skills, you can always learn. 

    Follow the steps below to convert a blog post into a Youtube video:

    Convert post to script: Divide your post into sections dedicated to a critical point. Make your writing more engaging, and stick to at most three sentences per paragraph. Your script should be divided into three parts: Introduction, Body, Conclusion, and CTA (Call to Action).

    If you are speaking in front of a camera, you can record yourself and then go straight to video editing.

    Convert script to voice: You have two options to achieve this. First, you can do this yourself, but you would need a microphone, an audio interface, and voice recording software on your laptop. A second option is to use text-to-speech software. Text-to-speech software, as the name implies, allows you to convert texts to speech. You paste your texts into the software, choose a voice, and the software converts the texts to speech. You then download the voice-over in Mp3 format. Some of the most common text-to-speech software include:

  • Speechify
  • Speechelo
  • Lovo
  • Notevibes
  • Download Stock Videos and Images: There are several sites online where you can download both free and licensed stock videos and images. These include:

  • Envato
  • Freepik
  • Pexels
  • Dareful
  • Pixabay
  • Videezy
  • Edit Your Videos: The final step is editing your videos. This is where you work on your videos, preparing them for upload to youtube. The best editing software out there includes:

  • Adobe Premiere Pro. 
  • CyberLink PowerDirector 365. 
  • DaVinci Resolve Studio 18
  • Pinnacle Studio
  • Apple iMovie.
  • How do you make money on Youtube?

    Youtube and Google share several similarities, especially when making money on them. Below are a few ways to make money by monetizing your content on youtube.

    1. Earn Money As A Youtube Partner

    You can earn money from Youtube through AdSense when you sign up Youtube Partner Program. Much like Google AdSense, policies guide the type of content you can create that makes you eligible to participate, practices to avoid that can suspend your account from participating in the program , and requirements for your Youtube channel before it can be monetized.

    2. Sponsored Videos

    Like sponsored blog posts, you can get interested businesses in your niche to sponsor a video. They pay you for this, while you get to talk about their business on the video, introducing them to your audience.

    3. Affiliate Marketing

    As affiliate marketing works on blogs, it works the same with Youtube videos or simply called Vlogs. You can post affiliate links in the description section of your Youtube videos and if your viewers find it good they can click on the links and make purchases, you can get paid based on successful purchases.

    How To Repurpose And Monetize Your Blog Posts As Podcast

    The rate at which the podcast industry is growing is unprecedented, with Apple podcast alone boasting over 2.5 million podcasts. 

    The industry is relatively new, with about 5 million podcasts globally compared to the over 550 million blogs on the internet. It is unique, fresh, and undoubtedly a good choice if you want to increase your reach as a blogger and make more money.

    How To Repurpose Your Blog Posts to Podcast

    For a podcast, you are converting your blog posts into audio files. But you can only pick a post and turn it into audio for a podcast after doing certain things.

    Convert your blog posts to voice script

    Much like Youtube, repurposing your posts into a podcast requires turning it into an audio script. Do the following.

    • Rewrite your post to be more engaging. 
    • Rewrite the podcast to sound like you are talking 
    • Follow the exact intro, main body, conclusion, and CTA structure.
    • Break specific posts into series (several scripts covering a broad topic)

    You can turn your blog posts into transcripts for podcasts by yourself or hire a freelancer to do it for you. You can also use ChatGPT which can further help you out in converting your blogpost for Podcast script.

    Convert your voice script to audio

    You can achieve this by using any text-to-speech tools discussed when turning youtube scripts into audio or by doing it yourself. Irrespective, note that, unlike youtube, you only have your audio going on for you when it comes to podcasts.

    So, you want to produce the best audio qualities. 

    To achieve this, you should get proper podcast editing software. Some options include:

  • Audacity
  • Garage Band
  • Descript
  • Adobe Audition 
  • Host your audio files

    You have to host your audio files on one of several hosting services available. These platforms offer you the ecosystem needed to organize your audio tracks.

    Hosting services also provide analytics, a survey of your listener’s demographics, and other services. Also, you can send your audio to streaming sites(podcast directory) from your hosting service.

    Some popular podcast hosting services include:

  • Alitu
  • Blubrry
  • Lisbyn
  • Submit your podcast to the Podcast Directory

    With your podcast hosted, submit it to a podcast directory. Some prevalent ones include:

  • Google Podcasts
  • Apple Podcasts
  • Spotify
  • Amazon
  • How to make money from Podcasts

    There are several ways to monetize your podcasts. The most common include:

    1. Ad Networks:

    Several ad networks pay podcasters to help run ads. Payment is often made on a cost-per-mile basis. They pay you per time allotted for their jingle to play on your podcast.

    2. Sponsorships:

    Businesses can sponsor specific segments of your ads. They get their products and services promoted to your audience and pay you for them.

    3. Merchandise:

    You can promote your physical products on your podcast.

    4. Paid Content:

    With much confidence in your offer, you can create a payment gateway for some content.

    How To Repurpose And Monetize Your Blog Posts On Social Media

    Social media has become a part of our lives, with billions of people spending 2 hours every day on one social media platform or another. Most websites are equipped with social media share buttons so readers can share their favorite content with their followers on social media.

    However, creating content for social media can be tasking. This is why having a blog comes as an advantage. Apart from sharing links to your blog posts on your social media handles, you can repurpose the same content to fit each social media handle.

    How To RePurpose Your Content For Social Media

    Blog posts are often long, with the average having about 1,000 words. This makes them directly unusable on almost all social media handles. Even micro-blogging social media platform like X ( earlier Twitter ) has word limits.

    Social media platforms' content is often characteristically short, straight-to-the-point, and catchy. They use short videos and images to momentarily capture the audience's attention as they scroll through several accounts.

    The 3 most common forms of content on social media are:

  • Short videos used on Instagram
  • Quick write-ups (like tweets for X ( previously called as Twitter))
  • Carousels
  • How to repurpose blog posts into short videos

    Short videos range from a few seconds to 1-minute videos uploaded on Instagram status, to longer videos allowed on Instagram videos, Facebook and Twitter.

    Unlike Youtube videos with their characteristic structure, videos for social media are more user-generated. This means you can record a video of yourself talking or a series of videos sharing information from your blog posts.

    Social media videos can also come as animated texts on beautiful still backgrounds.
    Creating videos for social media is relatively easy, and you can use many mobile apps to achieve this. Some of these apps include:

  • Inshot
  • Adobe Premiere Rush
  • Go Pro
  • Video Maker
  • Filmora
  • Splice
  • How to repurpose blog posts into shorter Texts

    Repurposing your blog posts into shorter texts can mean breaking a 2,000-word article into a series of Tweets or a more concise form for Facebook and LinkedIn pages. The key to achieving this is to focus on sharing just crucial points.

    You aim to be engaging, less formal and write like you are talking. This rule applies to short tweets as well as summary posts. Summary posts mean summarising long blog posts into fewer words of about 63,206 characters, as stipulated by Facebook.

    Below are the word limits for the three prominent social media handles:

    Facebook: 63,206 for Facebook posts
    Instagram: 2,200 characters
    X (Twitter): 280 characters for ordinary accounts to 10,000 characters for Twitter Blue

    How to repurpose blog posts into carousels

    Carousels are a string of images or videos designed to pass information. When you think carousels, think PowerPoint slides. Instagram carousels are fantastic for sharing critical points in any blog post. However, Instagram limits carousel Images to just 10.

    Below are a few mobile apps you can use to create carousels.

  • Swipemix
  •  Panorama Scroll Carousel Maker
  • Tofu
  • How to Make Money From Social Media

    People have been making money from social media for as long as they have been around. And the reason for this is. Social media companies understand that content is king, without which their platforms become just a shell. Hence the only way to encourage content creators is by creating an avenue for them to monetize their handles.

    Below are a few ways to monetize social media.

    1. Become an influencer:

    It is all about several games when it comes to becoming an influencer. The more followers you get on a platform, the more influence you wield, and the more organizations, companies, and businesses will need you to use your influence to direct clients and customers to them. And these forms are ready to pay you to do so.

    2. Affiliate Marketing:

    Based on your authority in a niche, and your influence on social media, you can direct your followers to buy certain goods or services through affiliate links. You get paid a commission for every sale credited to you.

    3. Sell Your Product Or Service:

    Social media is always a perfect place to promote your products or services. It is much easier to gain your readers' trust if you interact with them via social media since these platforms are more personal than blogs.

    4. The Platform’s Monetising Programs:

    Several social media platforms have programs for paying content creators. These programs are often strict and apply to a few regions, but they are always worth a try.