15 Industry Leading Email Marketing Platforms For Bloggers

Email marketing is is one of the forms of digital marketing where individuals, organizations, and businesses use email to communicate with subscribers/clients, advertise products/services, drive traffic, build email lists, and convert leads.

Email marketing is facilitated through email marketing software. In this article, we will explore what these email marketing platforms are, how they can assist bloggers in expanding their reach, and present the top 15 platforms we believe you should consider.

What are email marketing platforms? 

Email marketing platforms are Software as a Service (SaaS) solutions equipped with tools and features that support email marketing campaigns. Gmail and Yahoo Mail like Mail service providers are designed for one-on-one emailing, with limited functionality and scope.

In contrast, email marketing service providers empower businesses to execute extensive campaigns that can engage hundreds and thousands of target audience members simultaneously.

How email marketing software programs can help bloggers grow their reach?

The goal of every blogger is to expand their reach and influence, and achieving this requires a combination of factors. A primary factor is engaging and maintaining reader interest. With the help of email marketing software, bloggers can enhance their reach through:

  • Newsletters.
  • Gift and Incentives.
  • Building niche-specific email lists.

Email marketing is so crucial for bloggers that there are numerous email marketing software options designed for WordPress to facilitate email marketing directly from the WordPress dashboard.

Below, we present 15 email marketing software options you should consider for your business.

Email marketing platforms